Key Results
The Challenge
A Jeddah-based retail business had been selling exclusively through physical stores for years. When they decided to go online, they hired a local agency that built them a WordPress/WooCommerce store — and the results were disappointing:
- 4.2-second load time on mobile (Saudi consumers abandon sites after 3 seconds)
- Broken Arabic layout — the RTL design was a mirror of the English version, with text alignment issues, misplaced navigation, and checkout fields in the wrong order
- No Mada integration — the store only accepted credit cards, while 95% of Saudi consumers prefer Mada debit cards
- Zero SEO foundation — the site didn't rank for any product-related keywords in Arabic or English
- Near-zero online sales — after 6 months live, the store was averaging fewer than 10 orders per month
The business owner was about to give up on e-commerce entirely. Then they found Ijjad.
The Solution
We didn't try to fix the existing WooCommerce store — we rebuilt it from scratch on Next.js with a completely different approach:
1. Arabic-First Mobile Experience
Instead of designing for English and converting to Arabic, we designed the entire store Arabic-first. Navigation flows right-to-left naturally. Product descriptions, filters, and checkout were all optimized for Arabic reading patterns. The English version was then adapted from the Arabic design — the reverse of how most agencies work.
2. Saudi Payment Integration
We integrated Mada (debit cards), STC Pay (mobile wallet), Apple Pay, and Tabby (buy now, pay later). This was the single biggest conversion driver — when Saudi customers can pay the way they prefer, checkout completion rates skyrocket.
3. Performance Optimization
The Next.js architecture with server-side rendering, image optimization, and edge caching brought the load time from 4.2 seconds down to 1.1 seconds. Google PageSpeed scores went from 35 (the old WordPress site) to 92. On mobile networks in Saudi Arabia, this difference is enormous.
4. Built-In SEO
Every product page was optimized with Arabic and English meta tags, structured data (Product schema with prices, availability, and reviews), clean URLs, and internal linking. We targeted long-tail Arabic product keywords that the competition was ignoring.
5. Smart Product Organization
We restructured the product catalog based on how Saudi consumers actually search and browse — not how the inventory system was organized. Category pages were designed as landing pages with unique content, not just product grids.
The Results
Timeline
| Week | Milestone |
|---|---|
| Week 1 | Product audit, Arabic UX research, architecture planning |
| Week 2-3 | Arabic-first UI design, component development |
| Week 4-5 | Payment gateway integration (Mada, STC Pay, Apple Pay, Tabby) |
| Week 6 | SEO optimization, product data migration, testing |
| Week 7 | Launch, monitoring, and optimization |
| Month 2-6 | Ongoing SEO, conversion optimization, scaling to 200+ orders/month |
Client Testimonial
"Our online store went from barely making sales to processing 200+ orders per month after Ijjad rebuilt it. The Arabic storefront, Mada integration, and mobile experience are exactly what our customers wanted."
— Layla M., E-Commerce Manager, Jeddah
Want results like this for your online store?
Whether you're launching a new e-commerce store or rebuilding an underperforming one, Ijjad can help. We'll analyze your current situation, recommend the right approach, and give you a clear quote — starting from 20,000 SAR.
Get Free E-Commerce Consultation →FAQ
How did Ijjad achieve 200+ monthly orders for this client?
The combination of four factors: (1) a fast, mobile-optimized store built on Next.js (90+ PageSpeed score), (2) native Arabic UX with proper RTL design that felt natural to Saudi shoppers, (3) Mada and STC Pay integration reducing checkout friction, and (4) built-in SEO optimization that drove organic traffic from Google. No single factor was responsible — it was the combination that compounded over time.
How much does an e-commerce store like this cost?
A similar e-commerce store with Arabic/English bilingual UX, Mada/STC Pay integration, and built-in SEO optimization starts from 20,000 SAR ($5,400) at Ijjad. More complex stores with custom product configurators, ERP integration, or multi-warehouse logistics range from 40,000-80,000 SAR. The ROI on this investment is typically recovered within 3-6 months of consistent sales.
Can Ijjad replicate these results for my business?
Results vary by industry, product, and market. However, the principles that drove this success — fast mobile experience, native Arabic UX, Saudi payment integration, and SEO optimization — apply to virtually every Saudi e-commerce business. We provide a free consultation to assess your specific situation and give you realistic expectations based on your market.
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Karam Abd Al Qader
Founder & Product Consultant at Ijjad