How a Riyadh business tripled their website leads after Ijjad redesigned their site. PageSpeed 42->94, bounce rate -45%, organic traffic +250%.
How did a Riyadh business triple its leads in 6 months?
Ijjad rebuilt a Riyadh services business website on Next.js, lifting PageSpeed from 42 to 94, dropping bounce rate by 45%, and growing organic traffic by 250%. Combined with conversion-focused IA, sharper messaging, and SEO migration, the same business saw 3× the monthly qualified leads at the 6-month mark.
- Outcome: 3× monthly qualified leads at 6 months.
- Speed: PageSpeed 42 → 94, bounce rate −45%.
- SEO: organic traffic +250%, page-1 ranking for 15+ keywords.
- Build: 6-week rebuild on Next.js with SEO migration.
- Investment: typical Saudi redesign band after discovery.
Project Snapshot
A Riyadh business services company watched its website lead pipeline shrink for four years while its competitors' pipelines grew. The site was slow and built on a generic WordPress theme that Google had quietly stopped favouring after Core Web Vitals shipped. Six months after Ijjad rebuilt it on Next.js with sharper messaging and a conversion-optimised layout, the same business was generating 3x more monthly leads, ranking on page 1 for 15+ keywords, and pulling steady organic traffic that the old site had been completely invisible to. Here's exactly what we changed — and why every Saudi business with a stale WordPress site should pay attention.
The Challenge: A Slow WordPress Site Bleeding Leads
The original site had been running on the same WordPress theme for over four years. Technical debt had accumulated quietly, and the business owner only noticed something was wrong when competitors with weaker services started winning more inquiries. By the time we audited the site, every fundamental metric was below the bar:
- Google PageSpeed score of 42 — well below the 70+ threshold where Core Web Vitals stop hurting your rankings
- Generic theme design — looked like a thousand other WordPress sites, communicated zero brand differentiation
- Poor mobile experience — cluttered layout, tiny touch targets, slow loads on Saudi mobile networks
- Buried contact form — on a separate page, with seven required fields (a known conversion killer)
- Declining organic traffic — Google's Core Web Vitals update had pushed the site from page 1 to page 3 for its main keywords
Old Site vs Ijjad Rebuild — Side by Side
| Metric | Before (WordPress) | After (Ijjad / Next.js) |
|---|---|---|
| PageSpeed mobile | 42 | 94 |
| Monthly leads | ~12 | 36+ |
| Bounce rate | 72% | 39% |
| Schema markup | None | 5 types (Org · Service · FAQ · Breadcrumb · LocalBusiness) |
| Page-1 Google keywords | 2 | 15+ |
| Contact form fields | 7 required | 3 required |
The Solution: Five Moves That Compounded
This was a complete rebuild, not a patch — but every move was deliberate. Each of the five workstreams below contributed to the 3x lead lift, and they reinforced each other.
1. Modern Tech Stack on Next.js
We replaced the bloated WordPress theme with a custom Next.js build. Server-side rendering, automatic image optimisation, code splitting, and edge caching pulled the PageSpeed score from 42 to 94. That single change improved Google rankings on its own, because Core Web Vitals are a confirmed ranking factor. The Google web.dev team publishes the standard at web.dev/articles/vitals — we engineered the new build against those exact thresholds.
2. Clearer Messaging and Content Structure
We rewrote the site's core messaging around a single value proposition, restructured service pages into focused landing pages, and added schema-marked FAQ blocks answering the exact questions prospects were asking in sales calls. The result: pages that ranked for the buyer-intent terms Riyadh customers were actually searching.
3. Conversion-Centred Design
Every page was designed around a single goal: generate an inquiry. Specifically:
- Sticky contact CTAs visible on every page without scrolling
- Contact form simplified from 7 fields to 3 (name, phone, brief description)
- Trust signals above the fold: ministry client logos, headline stats, real testimonials
- WhatsApp click-to-chat button (Saudi customers prefer WhatsApp for business inquiries)
- Service-specific landing pages with CTAs tailored to each service line
4. Full SEO Foundation
We built comprehensive SEO into every page:
- Schema markup:
Organization,Service,FAQPage,BreadcrumbList,LocalBusiness - Internal linking architecture connecting all service and location pages
- Proper heading hierarchy (H1–H4) with target keywords placed naturally
- Google Business Profile optimised and linked to the new website
- XML sitemap,
robots.txt, and structured data validated against the Google Rich Results test
5. Saudi-Specific UX Details
Small details, big cumulative effect:
- Phone numbers formatted for Saudi (+966) and Jordanian (+962) markets
- WhatsApp integration honouring the Saudi preference for messaging over email
- Working hours displayed in AST (Arabia Standard Time) — not whatever the host timezone defaulted to
- Saudi Riyal scope prominently displayed on every commercial page
Sound familiar? If your site is slow, English-only, or hasn't been touched in years, you're probably losing leads to competitors with worse services but better websites. Run our SEO audit request to see exactly where the gaps are.
The PageSpeed Story: 42 → 94
PageSpeed isn't just a vanity number — it's a documented ranking factor and a documented bounce-rate driver. Here's how the four Core Web Vitals shifted between the old site and the rebuild:
The Results — Six Months Live
Ijjad completely transformed our online presence. Our new website generates 3x more inquiries than the old one, and we finally rank on the first page of Google for our main keywords. The team understood our market and delivered exactly what we needed.
— Sarah J., Business Owner, Riyadh · Ijjad client
The Pattern: Why So Many Saudi Business Sites Look Like This
This case study illustrates a pattern we see constantly: businesses with stale WordPress sites are leaving leads on the table — and they don't know how much. The combination of poor Core Web Vitals, weak messaging, generic theme design, and zero conversion optimisation creates a compounding problem. None of those issues alone would be fatal, but together they make your site nearly invisible to the local market.
The good news: a modern rebuild doesn't fix one issue, it fixes all of them simultaneously. That's why the results multiply rather than add up. The 3x lead increase wasn't three separate wins of 33% each — it was four overlapping improvements that each unlocked the next one.
From understanding to leads
You've now seen exactly how a slow, English-only WordPress site becomes a 3x lead engine. The question is whether you want to spend a year experimenting on your own site — or work with a team that has shipped this exact transformation in production for businesses across Riyadh, Jeddah, and Amman.
Talk to Ijjad about your websiteFAQ
How did Ijjad triple the client's leads?
Three drivers compounded over six months: (1) the Next.js rebuild lifted PageSpeed from 42 to 94, cutting bounce rate by 45% and improving Google rankings via Core Web Vitals; (2) a rebuilt content and SEO strategy captured organic traffic the old site had zero visibility for; (3) conversion-optimised CTAs, trust signals, and a streamlined three-field contact form increased visitor-to-lead conversion by 180%. Combined, these produced a 3x increase in monthly leads.
How is a website redesign scoped in Saudi Arabia?
A professional Saudi business website redesign are scoped after discovery (~after-discovery) for a focused services site to after discovery (~after-discovery) for sites with many pages, custom features, or e-commerce. Ijjad provides a detailed proposal after a free audit. The investment is typically recovered within 3–6 months through increased qualified leads — and after that, the new site is a long-running asset, not a plan.
Will a redesign hurt my existing Google rankings?
Not when it's done properly. Ijjad implements 301 redirects from old URLs to new ones, preserves meta data on pages that are already performing well, monitors Google Search Console daily during migration, and validates structured data before and after launch. In this case study, rankings actually improved significantly because the new site was faster, better structured, and shipped with complete schema markup.
What does Ijjad include in the free website audit?
The free audit covers PageSpeed and Core Web Vitals, mobile usability, schema markup coverage, internal linking structure, current Google Search Console rankings, conversion path analysis, and a prioritised list of fixes. You get a clear written report — no obligation, no pressure. If you choose to work with us afterwards, the audit findings are folded straight into the rebuild plan.
How long did the Riyadh redesign take?
The Riyadh redesign was scoped into a 6-week build: 1 week of audit, IA, and content strategy; 2 weeks of design; 2 weeks of Next.js development and SEO migration; 1 week of QA, redirects validation, and launch. The 3x lead lift was measured at the 6-month mark with steady-state traffic.
Can Ijjad replicate this Riyadh result for my business?
The 3x lead lift was the result of compounding fundamentals — speed, IA, conversion design, and SEO migration done right. We can apply the same playbook to most stale Saudi business sites. Outcomes vary by sector and competitive intensity, and Ijjad does not promise specific multipliers, but the underlying approach is reusable. The free audit identifies whether your site has the same fixable gaps.
Does Ijjad work with other Saudi cities besides Riyadh?
Yes. Ijjad serves clients across Saudi Arabia with dedicated landing pages and scope for Riyadh, Jeddah, and Dammam, plus other GCC markets. Around 70% of Ijjad’s work is with Saudi clients.
Is your website holding your business back?
If your site is slow, English-only, or not generating leads, you're in the same place this Riyadh business was. Ijjad offers a free website audit — we'll tell you exactly what's wrong, what to fix first, and what it would take to fix it. Saudi-aware rebuilds start after discovery.
Keep exploring: Ijjad Web Design Services · Free Website Analyzer · Saudi National Design System Case Study · Jeddah E-Commerce Case Study
Source note
Market context: Saudi Arabia's digital economy reached 16.0% of GDP in 2024, according to the General Authority for Statistics, published December 31, 2025. This is why Ijjad treats modern websites, SEO, e-commerce, AI MVPs, and mobile experiences as business infrastructure across Saudi Arabia, Jordan, Iraq, and the GCC.
Common Questions
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By Karam Abd Al Qader, Founder of Ijjad
