Key Results
The Challenge
A Riyadh-based business services company had been relying on the same website for over 4 years. Built on an outdated WordPress theme, the site had accumulated technical debt that was actively hurting their business:
- Google PageSpeed score of 42 — well below the 70+ threshold that impacts Google rankings
- No Arabic content — the site was English-only, ignoring the 60%+ of Saudi searches conducted in Arabic
- Generic template design — the site looked like thousands of other WordPress sites, conveying zero brand differentiation
- Poor mobile experience — cluttered layout, tiny touch targets, and slow loading on mobile networks
- No conversion optimization — the contact form was buried on a separate page with 7 required fields
- Declining organic traffic — Google's Core Web Vitals update had pushed them from page 1 to page 3 for their main keywords
The business owner knew something was wrong — their competitors with worse services were getting more inquiries. The website was the bottleneck.
The Solution
Ijjad performed a complete website redesign and rebuild, addressing every issue systematically:
1. Modern Tech Stack (Next.js)
We replaced the bloated WordPress theme with a custom Next.js build. Server-side rendering, automatic image optimization, code splitting, and edge caching brought the PageSpeed score from 42 to 94. This alone improved Google rankings, as Core Web Vitals are a confirmed ranking factor.
2. Bilingual Arabic/English Content
We created a complete Arabic content strategy alongside the English content. Arabic meta titles, descriptions, heading tags, and body copy were written by native Arabic speakers (not machine translated). This opened up an entirely new search audience — Arabic queries that the old site had zero visibility for.
3. Conversion-Centered Design
Every page was designed with a single goal: generate an inquiry. We implemented:
- Sticky contact CTAs visible on every page without scrolling
- Simplified contact form: 3 fields instead of 7 (name, phone, brief description)
- Trust signals placed above the fold: ministry client logos, stats, testimonials
- WhatsApp click-to-chat button (Saudi users prefer WhatsApp for business inquiries)
- Service-specific landing pages with tailored CTAs for each service line
4. SEO Foundation
We built comprehensive SEO into every page:
- Schema markup: Organization, Service, FAQ, BreadcrumbList, Review
- Internal linking architecture connecting all service and location pages
- Proper heading hierarchy (H1-H4) with target keywords placed naturally
- Google Business Profile optimization linked to the website
- XML sitemap, robots.txt, and structured data validated
5. Saudi-Specific UX Details
Small details that make a big difference in the Saudi market:
- Phone numbers formatted for Saudi (+966) and Jordanian (+962) markets
- WhatsApp integration for the Saudi preference for messaging over email
- Working hours displayed in AST (Arabia Standard Time)
- Saudi Riyal pricing prominently displayed
The Results
Before vs After
| Metric | Before (WordPress) | After (Ijjad/Next.js) |
|---|---|---|
| PageSpeed Score | 42 | 94 |
| Monthly Leads | ~12 | 36+ |
| Bounce Rate | 72% | 39% |
| Arabic Content | None | Full bilingual |
| Schema Markup | None | 6 types |
| Google Page 1 Keywords | 2 | 15+ |
Client Testimonial
"Ijjad completely transformed our online presence. Our new website generates 3x more inquiries than the old one, and we finally rank on the first page of Google for our main keywords. The team understood our market and delivered exactly what we needed."
— Sarah J., Business Owner, Riyadh
Key Takeaway
This case study illustrates a pattern we see repeatedly: businesses with outdated WordPress sites are leaving leads on the table. The combination of poor performance, missing Arabic content, and zero conversion optimization creates a compounding problem. A modern rebuild doesn't just fix one issue — it fixes all of them simultaneously, producing results that multiply rather than add up.
Is your website holding your business back?
If your website is slow, English-only, or not generating leads, you're in the same situation this Riyadh business was in. Ijjad offers a free website audit — we'll tell you exactly what's wrong and what it would take to fix it. Starting from 10,000 SAR.
Get Your Free Website Audit →FAQ
How did Ijjad triple the client's leads?
Three factors compounded: (1) The Next.js rebuild improved PageSpeed from 42 to 94, reducing bounce rate by 45%. (2) Arabic-first content strategy and bilingual SEO brought organic traffic from Arabic searches the old site completely missed. (3) Conversion-optimized CTAs, trust signals, and a streamlined contact form increased the visitor-to-lead conversion rate by 180%. Combined, these changes produced a 3x increase in total leads.
How much does a website redesign cost in Saudi Arabia?
A professional website redesign in Saudi Arabia ranges from 10,000 SAR ($2,700) for a simple business website to 50,000+ SAR ($13,500+) for complex sites with many pages, custom features, or e-commerce. Ijjad provides a detailed quote after auditing your current site — the investment is typically recovered within 3-6 months through increased leads and sales.
Will a redesign hurt my existing Google rankings?
Not if done properly. Ijjad implements 301 redirects from old URLs to new ones, preserves existing meta data where it's performing well, and monitors Google Search Console closely during migration. In this case study, the client's rankings actually improved significantly because the new site was faster, better structured, and had proper schema markup.
See Our Web Design Services | Analyze Your Website Free | Get a Free Consultation
Karam Abd Al Qader
Founder & Product Consultant at Ijjad