Start with accurate information and a measurable enquiry path
Check the queries your customers use from the areas you serve. Keep a dated record of profile information before making edits, and compare like-for-like periods. Read Google's local-ranking guidance before judging any promise of a top-three position.
Confirm ownership and what the owner must complete
Confirm what the business offers and where customers can reach it
Invite honest reviews from real customers
Separate profile clicks from enquiries and booked work
Google chooses the verification methods; the owner may need to show the business on site and must keep codes private. Its review guidance allows genuine feedback requests without incentives, and its content policy prohibits positive-only requests and staff review quotas.
The profile performance report counts call-button clicks, not connected calls. Agree what qualifies as an enquiry, such as a customer in your service area asking for a service you offer, and record bookings separately.