A primary-sourced Jordan e-commerce growth report for 2025-26: the payment-rail data that actually proves it (CliQ doubled, total digital transactions up 62%), the market-size estimates and why they disagree, and what's driving it.
How fast is e-commerce growing in Jordan?
Jordan's e-commerce is growing fast, and the clearest proof is the payment infrastructure it runs on: digital transactions through the national systems rose 62% in 2025 to 363.84 million, and CliQ instant payments doubled to 167.92 million (JoPACC 2025 Payments Systems Report). Market-size dollar estimates diverge by methodology, from roughly US$250m to several billion, which is why the transaction data is the more reliable growth signal.
TL;DR
- • The reliable growth signal is payment digitization: transactions through Jordan's national payment systems rose 62% in 2025 to 363.84 million, worth 93.26 billion JOD (JoPACC 2025 Payments Systems Report).
- • CliQ instant payments doubled: +100% in volume to 167.92 million transactions, with registered users up 27.3% to 2.13 million.
- • Market-size dollar estimates disagree wildly — from about US$250m to several billion — because they measure different things. We show both and explain why.
- • The demand base is there: 10.6 million internet users, 92.5% penetration, median age 24.7 (DataReportal, Digital 2026).
- • For a Jordanian business, the story is not "should we sell online" but "can our checkout take CliQ and eFAWATEERcom the way customers now expect."
Searches for a Jordan e-commerce growth report usually return one of two things: a paywalled market-research teaser, or a single dollar figure with no context. This page is neither. It pulls the growth story together from primary sources, leads with the one dataset that is hard to fake — how Jordanians actually pay — and is honest about where the numbers disagree. The headline is simple: the infrastructure e-commerce runs on grew sharply in 2025, even where the market-size estimates can't agree on the total.
The most reliable growth signal: how Jordan pays
Market-size reports are estimates built on assumptions. Payment-system data is a count of transactions that actually cleared, published by the body that operates the rails. For measuring whether e-commerce is growing, the second is worth more than the first.
The Jordan Payments and Clearing Company (JoPACC), which runs the national systems under Central Bank of Jordan oversight, reported these figures for 2025 (JoPACC Payment System Reports):
| Payment system (what it does) | 2025 volume | Growth vs 2024 |
|---|---|---|
| All national systems (total) | 363.84M transactions · 93.26B JOD | +62% volume · +16.6% value |
| CliQ (instant bank-to-bank transfers) | 167.92M transactions · 19.97B JOD | +100% volume · +65% value |
| JoMoPay (mobile wallet payments) | 102.04M transactions · 6.34B JOD | +79.7% volume · +21.3% value |
| eFAWATEERcom (bill & merchant payment) | 75.43M transactions | +14.2% volume |
Source: JoPACC 2025 Payments Systems Report. CliQ registered users reached 2.13M (+27.3%); the combined instant-payments user base reached 3.93M (+12.9%). Separately, Zawya reported eFAWATEERcom payment value at roughly US$16.3bln for 2025.
Two numbers matter most. CliQ transaction volume doubling in a single year is the signal to watch, because CliQ is the rail that makes paying a small merchant or a person as easy as a cash handover, and that is exactly the friction that used to keep Jordanian commerce offline and cash-on-delivery. And the total transaction count growing faster than the total value (+62% versus +16.6%) means the growth is coming from many small everyday payments, not a handful of large ones. That is the fingerprint of retail and e-commerce adoption spreading, not just big-ticket transfers moving online.
The market-size question, answered honestly
Ask "how big is Jordan's e-commerce market" and you get answers that are hard to reconcile:
- ECDB pegs Jordan's e-commerce revenue at roughly US$250 million in 2024, with growth in the 5-10% range for 2025.
- Statista's eCommerce outlook projects the market growing at a 9.40% CAGR from 2025 to 2029, reaching about US$3.66 billion by 2029, with user penetration climbing from 23.8% to 29.3%.
Those two cannot both describe the same thing, and they don't. The gap is definitional: what counts as "e-commerce" (physical goods only, or digital services, travel, and food delivery too), which platforms are in scope, and how cross-border purchases from Shein, Amazon, and AliExpress are attributed. This is why we lead with payment data instead. When the headline market-size figures disagree by an order of magnitude, a 62% jump in cleared digital transactions is the sturdier fact to build a decision on.
The direction is not in dispute. Every source, however it defines the market, has Jordan's e-commerce growing at a healthy clip, and the government frames it inside a broader digital-economy push: the ICT and digital economy sits at about 3% of GDP and is projected to grow from 0.9 billion JOD to 3.9 billion JOD by 2033 (US International Trade Administration, 2024).
What's actually driving the growth
Four forces sit underneath the numbers.
A young, connected population. Jordan has 10.6 million internet users at 92.5% penetration, against a population of 11.5 million with a median age of 24.7 (DataReportal, Digital 2026: Jordan). A market that is almost entirely online and skews young is a market ready to buy online.
Payment rails that finally reduce the friction. The CliQ, JoMoPay, and eFAWATEERcom growth above is not a side effect of e-commerce; it is a cause of it. Cash-on-delivery has been the default in Jordan for years, and it is expensive for merchants and clumsy for everyone. Instant digital payment removes the reason to keep it, and adoption is now compounding.
Government digitization as a forcing function. Jordan's plan to move all government services online by 2027 normalizes digital transactions for the whole population, including the older and rural users who adopt private e-commerce last. Every citizen who pays a government fee through eFAWATEERcom is a citizen more comfortable paying a merchant the same way.
Cross-border pressure. Jordanians already shop international platforms heavily, which sets the experience bar. A local store competes against that standard whether it wants to or not, and the ones that match it on speed, payment, and delivery are the ones capturing the shift.
What this means for a Jordanian business
The growth data reframes the decision. The question stopped being whether Jordanians will buy online; the payment numbers settle that. The question is whether a given store is built for how they now pay and expect to be served.
Concretely, that means a checkout that accepts CliQ and eFAWATEERcom rather than defaulting to cash-on-delivery, a site that is fast on a mid-range Android over a mobile connection, and an Arabic-first experience rather than an English store with Arabic bolted on. A store missing those is not competing in the 2025 market the data describes; it is competing in the 2019 one. This is the gap our e-commerce development work in Jordan is built to close, and the broader cross-market picture sits in our Saudi and Jordan digital statistics reference. For businesses weighing where the online audience actually is, our breakdown of the most visited websites in Jordan maps the discovery surfaces.
Method and limitations
This report aggregates published third-party and official data; it contains no Ijjad first-party figures. The payment statistics come from the JoPACC 2025 Payments Systems Report, the demand figures from DataReportal's Digital 2026: Jordan, the digital-economy projection from the US International Trade Administration (as of September 2024), and the market-size estimates from ECDB and Statista, which are secondary and methodology-dependent. Two honest caveats: payment-system growth is a strong proxy for e-commerce but is not identical to it, since those rails also carry government, bill, and person-to-person payments; and the divergent market-size estimates mean any single dollar total for Jordan's e-commerce market should be treated as one methodology's answer, not a settled fact. We re-verify this page against fresh releases on each review; the badge above shows the last check.
Frequently asked questions
How fast is e-commerce growing in Jordan?
The clearest measure is payment digitization: transactions through Jordan's national payment systems grew 62% in 2025 to 363.84 million, and CliQ instant payments doubled to 167.92 million (JoPACC 2025 Payments Systems Report). Market-size revenue estimates project growth of roughly 5-10% (ECDB) to 9.4% CAGR (Statista), depending on how the market is defined.
How big is Jordan's e-commerce market?
Estimates diverge widely by methodology. ECDB puts 2024 e-commerce revenue at about US$250 million, while Statista's broader eCommerce outlook projects roughly US$3.66 billion by 2029. The difference reflects what each counts as e-commerce (goods only versus services, travel, and cross-border), so treat any single figure as one methodology's answer rather than a settled total.
What is driving e-commerce growth in Jordan?
Four forces: a young, highly connected population (10.6 million internet users, 92.5% penetration, median age 24.7); instant digital payment rails like CliQ that remove cash-on-delivery friction; a government digitization drive moving all public services online by 2027; and competitive pressure from international platforms that raises the local experience bar.
How do Jordanians pay for online purchases?
Increasingly through instant digital rails. CliQ enables real-time bank-to-bank transfers using a phone number or national ID instead of an IBAN, and grew to 167.92 million transactions in 2025. eFAWATEERcom handles bill and merchant payments (75.43 million transactions), and JoMoPay carries mobile-wallet payments (102.04 million). Cash-on-delivery still exists but is being displaced.
References
- JoPACC — Payment System Reports: the 2025 Payments Systems Report (total, CliQ, JoMoPay, eFAWATEERcom figures).
- DataReportal — Digital 2026: Jordan: internet users, penetration, population, and median age.
- US International Trade Administration — Jordan Digital Economy: ICT/digital-economy GDP share and 2033 projection.
- Statista — eCommerce Jordan outlook and ECDB — E-Commerce Industry in Jordan: the divergent market-size estimates (secondary, methodology-dependent).
Building an online store for the Jordan the data describes?
Ijjad builds Arabic-first e-commerce for Jordanian and GCC businesses — CliQ and eFAWATEERcom-ready checkout, fast on mid-range mobile, designed to capture the shift these numbers show.
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Market context: Saudi Arabia's digital economy reached 16.0% of GDP in 2024, according to the General Authority for Statistics, published December 31, 2025. This is why Ijjad treats modern websites, SEO, e-commerce, AI MVPs, and mobile experiences as business infrastructure across Saudi Arabia, Jordan, Iraq, and the GCC.
